Get Clear on Exactly What to Do to Grow Your Business
I help service-based business owners gain clarity and confidence in attracting great-fit clients and achieving revenue goals without burnout, using my tailored Clear Business Growth Framework to create a customised strategy and plan.
Do you want to step into your power as an entrepreneur, achieve your financial goals, and turn your service-based business into its very own success story?
Strategic and tailored-to-you marketing and sales coaching and consulting will help you streamline your marketing and sales processes and overcome the mindset blocks standing in your way so you can build a thriving business that compliments your lifestyle – not one that consumes it.
Years Experience in Services, Consulting, Training & Corporate
Years as a Business Owner
Years of Lecturing in Business, Marketing, and Sales
Years Qualified Executive Coach
Are you ready to
Define Your Own Version of Business Success?
You’re in the perfect place if you want to…
BOOST YOUR MARKETING CONFIDENCE (& GET EXCITED ABOUT GROWING YOUR BUSINESS!)
Overcome the uneasiness and fear of marketing your services and gain the confidence to attract great-fit clients. Learn how to effectively market your business and attract the clients you deserve without feeling inauthentic or ‘salesy’.
Unlock Balance & Predictability
Gain the tailored-to-you tools, strategies, and support necessary to establish a structured marketing and sales process, bringing consistency and predictability into your business (and your life). Discover ways to work smarter rather than harder to finally achieve the balance you crave.
Level Up Your Marketing Communication Skills
Using easy and natural non-cringe ways, become a more confident and empathetic communicator. Learn to articulate the value of your services effectively, establish strong connections, and build loyalty with your clients. Communicate in a way that has your great-fit client excited to work with you
Gain Financial Stability & Consistency
Take your business to the next level by attracting and retaining high-value clients with tailored marketing and sales strategies. Increase your impact and create a thriving business, not just one that survives.
“Once I met Esther and was coached through her process, everything changed. My entire outlook on making sales was different and my mindset shifted completely.
She was able to help me unpack limiting beliefs I’d had around my ability to sell and gave me the confidence to sell high-ticket offers over zoom. The biggest shift I noticed (and loved!) was once I had the confidence in myself and what I had to offer, the power dynamic completely shifted during sales conversations.”
Jaimee Maree, Savvy Copy
“When I started working with Esther it just became so much easier! It was structured enough for me to follow step-by step and the ‘how to’ to get high value clients
The biggest part was getting that messaging right. I knew what it was that I wanted to deliver but I was just struggling with getting the wording and positioning right. So, getting that right and using that to attract clients and then getting 3 high value clients in the 6 sessions we worked together was amazing!”
Dalia Haroune, Lighthouse Advisors Group
“If you are serious about growing your business through sales generation then you need Esther on your team. Esther is an exceptional sales coach who has supported my business by helping to identify our perfect client, developing our sales strategy, and coaching us to develop our sales technique.
Her invaluable point of difference from other coaches is that she has a deep understanding of sales technology tools and systems that can support the digitalisation of your sales process creating increased sales & process efficiencies.”
Rob Cugno, FutureU Coaching
You’ve Come So Far,
But You Know There’s More…
Years of experience and hard work have carried you a long way. You’ve sown the seeds of your service-based business on the foundations of dedication, expertise, and immeasurable effort.
But, chances are, you know there’s more to reach for – more success to achieve, more impact to make. You want to bridge the gap between where you are now and your true potential but don’t want to sacrifice the balance you know you need to be truly happy.
Many service-based business owners grapple with the limitations of an inefficient marketing and sales process and feel the damaging effects of imposter syndrome – frequently feeling lost and stuck. You’ve felt it too, haven’t you? The weight of juggling different roles at once, the silent pressure of delivering more with less, and the daunting task of managing a marketing and sales process you feel uncertain about.
It’s time to advocate for your business, clarify your unique offering, and build systems that bring you closer to the clients you want to serve and the balance you need to live a joyful life.
Do You Recognise Any of These Common Sales Challenges?
Do you struggle to know exactly what to say and do to get more great-fit clients but you don't want to follow cookie cutter approaches?
And you want to learn how to connect with your clients on a human level, in a way that feels authentic and rewarding…
Do you often struggle to articulate the real value of your services to potential clients?
Are you experiencing the sting of seeing your competitors overtake you?
Are you worried that without becoming pushy, extroverted (and even manipulative) you won’t be able to generate sales?
Are work-related stress and long hours starting to take a toll on your personal life, relationships, or health?
Have you hit an emotional low point after a bad couple of months in your business?
If you answered “YES!” to any of the above, I can help. It’s time to break down the limitations holding you back from the success you know you’re capable of.
Get the clarity you need in Your Business with The the clear business growth Framework:
Tailored-To-You Marketing & Sales Strategy and Coaching to Transform Your Business (and Your Life)
Discover how to articulate the unique value of your offerings, improve the efficiency of your onboarding processes, refine and elevate your marketing and sales strategy, and position yourself more confidently within your marketplace.
I provide you with a tailored business growth strategy (including a marketing and sales strategy) using my proven Clear Business Growth Framework. Then over either a 3 or 6 month period (you choose), I provide mentoring and coaching to help keep you accountable and support you in achieving your goals.
Together we’ll uncover the tools you need to forge a path that aligns with your authentic vision for success — without sacrificing your well-being.
Break free from the endless cycle of stress and frustration and learn how to navigate the complexities of running a thriving business with your very own Clear Business Growth Strategy and Plan.
The Tailored-To-You Business Growth Strategy using The Clear Business Growth Framework Process
HERE’S WHAT YOU’LL RECEIVE:
Clear Business Growth Strategy Document
Our collaborative journey starts with a 2-hour call where we dive deep into your business—together we work out what keeps you motivated, we'll set clear goals, define your vision and mission and decide on the metrics that matter to you.
We'll then go deep on understanding your ideal client to truly understand what keeps them up at night and what they really want from your services (it's often not what you think it is).
Then, after our call, I do all the initial hard work. I create your very own Clear Business Growth Strategy + Plan —it’s completely done for you. You’ll know exactly who you’re speaking to, what your offers are and the transformation your offer gives your great-fit clients, as well as a clear and easy to follow marketing plan you can use each week to connect with the right people and have them pay you for your services.
Plus, I’ll guide you on how to use AI and Automation to save countless hours each week, all without sacrificing your uniqueness and the authenticity that makes your business unique.
And it doesn’t stop there. I stay by your side for either 3 or 6 months, providing the support and accountability you need to meet your business growth goals. This means you’ll have a trusted mentor and coach to guide you every step of the way, ensuring you’re never alone in this journey.
Signature Offering Design
You have incredible expertise and value to share, but it needs to be packaged in a way that speaks authentically to your ideal client, the problems and desires they have, and how what you offer is the obvious solution.
Together, we will create unique offerings tailored to your market. This includes defining your value proposition, pricing strategy, and packaging structure so you can stand out and captivate your ideal clients in a truly connected way.
Signature Brand Communication + Messaging
You'll get laser-focused on exactly what to say and how to connect with potential clients and bring them along the customer journey. Within your Clear Business Growth Strategy and Plan, you also receive the following tailored branding communication tools and messaging:
Your Brand Tone of Voice Guide: personality, tone, values, beliefs and style. Your Journey Stories. Your Unique Brand Value Statement, Your Unique Points Of Difference and Your Offer Promise Statement
Your key messages to market and short core messages to sprinkle across your content so that you sound like you throughout the whole customer journey
Customer Journey Map Blueprint
The journey from someone who has never heard about you to an interested and curious follower to then becoming both a paying client and an avid referrer to you should be seamless... but often it's fraught with confusion.
I'll design your unique customer journey map, establishing an efficient pathway that leverages your personality (rather than suppressing it). You'll receive a visually represented customer journey map, a clear marketing and sales flow structure and a step-by-step document to follow that isn’t manipulative or ‘salesy’ but human and uniquely you. This blueprint will streamline your marketing, sales and client onboarding process – saving you time and emotional energy and boosting your sales conversion rate.
Mentoring, Accountability & Support From a Certified Coach
With over a decade of experience helping clients know exactly what to do to grow their businesses, 10 years prior to that as an employee growing businesses, five years as a business lecturer, and as a certified coach, I’ve seen firsthand what works and what doesn’t.
I've had successes and failures and learnt a lot along the way. The unique way I work, however, is that I'm not giving you a cookie cutter 'one-size-fits-all' approach. Instead you'll walk away with a tailored Clear Business Growth Strategy and Plan that's designed to help you meet your revenue goals and work with more great-fit clients without burning out.
My approach is different because it’s grounded in my values, I genuinely want to see you succeed without burning out.
The proven Clear Business Growth framework empowers you to move past any mental blocks you may have, reclaim your work-life balance, and experience the joy of running a business that flourishes without leaving the incredible human you already are in the shadows.
Are you ready to invest in the long-term prosperity of your business?
Meet Your Coach
Hi, I’m Esther Gretton…
Marketing + Sales Coach & Consultant
My mission is to empower entrepreneurs to create thriving businesses with the financial freedom and flexibility to build the lifestyle they want and spend time with the people who matter most to them.
Before I found my passion for coaching others to transform their lives through strategy and mindset shifts, I worked in high-level corporate sales roles and founded a sports marketing company working with nationally-recognised brands. Thanks to my success in running this business, Macleay College approached me to lecture in entrepreneurship, marketing, and sales.
Now, I want to share the same strategies with you so that you too can run a business and live a life on your terms.
“My most favourite thing about working with Esther was the sense of direction and purpose I got from all our sessions. This lady can truly make you feel connected to who you are and what you want out of your passion.
I ended our sessions with goose bumps every-single-time! My biggest struggle has been to disconnect my fears and doubts to what I do. Being able to have a place to address them and separate it from the reality and believe I can truly get there with guidance, a plan and clear goals has been just THE BEST! Thank you SO much Esther!”
Roberta Fairbanks, The Stylish Studio
“Business coaching with Esther is wonderful in every sense and what stands out most for me is that one feels as though one is enjoying a delightful conversation when in fact what is happening is Esther is skilfully, efficiently and patiently guiding one through the process to reach clear vision of one’s path ahead.
Esther is assisting me to embrace my core values, recognise my intrinsic desires and priorities my actions. I sincerely recommend Esther as a business coach as someone who is authentic, centred and heart based.”
Rach Gallon, rachelgallon.com
She built quality processes for ensuring high levels of satisfaction throughout the program.”
Tim Chilvers, Australian Institute of Coaching
Check out my podcast
'The Clear Growth Show'
The go-to podcast for service-based business owners who are ready to escape the overwhelm of juggling client work and marketing.
If you've ever felt stuck in a cycle of inconsistent income, frustrated by a lack of clarity in how to market and grow your business, and teetered on the edge of burnout, you're not alone—and this podcast is for you.
Each week, I’ll share actionable strategies and real-world insights designed to empower you to feel on track and in control.
Whether it’s finding more clients, balancing your workload, or aligning your business with your personal values, you’ll find the support and guidance you need right here.
Make Today the Day You Invest in the Success of Your Business
Once you do, you’ll be able to:
Face how you market your self and business with confidence, certainty, and a sense of inner calm, so that you work with more great-fit clients and meet your revenue goals....
Clarify your unique value proposition to attract the customers that best align with your unique offering…
Experience the pride of knowing you’ve equipped your business with the most effective organisational and strategic tools it needs to grow...
Gain control over your business growth and reduce your reliance on referrals and repeat clients…
Approach each day in your business feeling excited about the opportunities ahead and fully equipped to take on the world…
And create the impactful business you know you’re capable of running.
Think You’re No Good at Marketing and Sales? Think Again
It’s time to consistently attract and convert your ideal clients, boost your bottom line, and achieve the work-life balance you dream of.