Tailored Marketing + Business Coaching & Consultancy Services
tailored-to-you marketing + business Coaching & Consulting for Your Service-Based Business
Unlock Your Clarity & Confidence To Grow Your Business
Knowing what to do and say to attract more great-fit clients, build long-term relationships, and discover the joy of running a business that thrives on your terms can be downright overwhelming and confusing.
Gain the clarity you need by having a tailored-to-you Clear Business Growth Strategy & Plan to become clear on how to communicate your offerings and convert curiosity into commitment in a way that speaks directly to your ideal clients.
Do any of these common challenges sound familiar?
Do you lack clarity around what to do and say in your marketing (that actually sounds like you) to work with more great-fit clients without burning out by doing all the marketing fads?
Are you unsure how to leverage your unique strengths and communicate authentically to convert leads into paying clients?
Are you struggling to find the right processes to help you create effective packages and funnels that stand out in the marketplace?
Do you feel like an imposter when it comes to ‘closing sales’ and the typical ‘hustle’ culture often feels alienating?
Do you dread calls with clients because you feel uncertain about how to communicate your services and, ultimately, fear rejection?
Are you curious about using AI and tech automation more but unsure on how to do it in a way that aligns with both your values and skills?
Do you ever feel overwhelmed when it comes to achieving work life balance and want to implement strategies to help you create a business that complements your life?
If you find yourself answering YES to any of the above, it’s time to embrace the transformative impact of having your very own Clear Business Growth Strategy & Plan.
“Before working with Esther, I used to hate sales conversations. In fact, for the first 6 years of my business all sales happened over email (terrible, I know). The introvert in me hated getting on the phone and talking to people as I never wanted to come across as ‘pushy’ or ‘salesy’.
Once I met Esther and was coached through her process, everything changed. My entire outlook on making sales was different and my mindset shifted completely. She was able to help me unpack limiting beliefs I’d had around my ability to sell and gave me the confidence to sell high-ticket offers over zoom. The biggest shift I noticed (and loved!) was once I had the confidence in myself and what I had to offer, the power dynamic completely shifted during sales conversations. This energy shift massively impacted sales. People now started to prove to me why they should become a client, not the other way around which was immensely powerful.
After the work I did with Esther, I finally had a sales process and strategy that felt aligned with my values and didn’t feel ‘icky’ or ‘salesy’. My confidence was through the roof and ultimately, my bank account went up dramatically (yay!).
The entire time I worked with Esther she was caring, compassionate but firm when she needed to be to help me move past any challenges holding me back and I’m confident she can do the same for anyone. If you have the opportunity to work with Esther, don’t hesitate, I highly recommend it.”
Jaimee Maree, Savvy Copy
How The Clear Business Growth Strategy & Plan Works
Over three or six months (you choose) you’ll have ‘The What,’ ‘The Why’ and ‘The How’ to grow your service business with clarity and confidence. This tailored-to-you, part done-for-you and part implementation coaching program will empower you to reach your version of success.
Gain valuable insights and practical tools to support your growth with an experienced, certified coach in your corner every step of the way.
Powerfully Communicate Your Offer
Become equipped with the skills to form genuine connections with your dream clients and make onboarding new clients seamless. Learn how to guide potential customers from curiosity to commitment with techniques that don’t require you to compromise your values.
Effectively Improve Your marketing, Sales and client Onboarding Process
Discover how to streamline your onboarding processes, reduce drop-offs after the sale, and increase the likelihood of customer retention and ongoing, high-quality referrals.
Start Working With More Of Your Dream Clients
By creating a clear marketing and sales process that is transformational rather than transactional, you can articulate your service in a way that deeply resonates with your target audience and distinguishes you from your competition.
Attractively Position Yourself In Your Marketplace
Gain an understanding of how to design your offerings and create attractive service packages that increase your potential to attract and retain your ideal clients long-term.
Start Working With More Of Your Dream Clients
By creating a sales process that is transformational rather than transactional, you can articulate your service in a way that deeply resonates with your target audience and distinguishes you from your competition.
Attractively Position Yourself In Your Marketplace
Gain an understanding of how to design your offerings and create attractive service packages that increase your potential to attract and retain your ideal clients long-term.
The Clear Business Growth Framework:
by working with me, HERE’S WHAT YOU’LL RECEIVE:
Clear Business Growth Strategy Document
Our collaborative journey starts with a 2-hour call where we dive deep into your business—together we work out what keeps you motivated, we’ll set clear goals, define your vision and mission and decide on the metrics that matter to you.
We’ll then go deep on understanding your ideal client to truly understand what keeps them up at night and what they really want from your services (it’s often not what you think it is).
Then, after our call, I do all the initial hard work. I create your very own Clear Business Growth Strategy + Plan —it’s completely done for you. You’ll know exactly who you’re speaking to, what your offers are and the transformation your offer gives your great-fit clients, as well as a clear and easy to follow marketing plan you can use each week to connect with the right people and have them pay you for your services.
Plus, I’ll guide you on how to use AI and Automation to save countless hours each week, all without sacrificing your uniqueness and the authenticity that makes your business unique.
And it doesn’t stop there. I stay by your side for either 3 or 6 months, providing the support and accountability you need to meet your business growth goals. This means you’ll have a trusted mentor and coach to guide you every step of the way, ensuring you’re never alone in this journey.
Signature Offering Design
You have incredible expertise and value to share, but it needs to be packaged in a way that speaks authentically to your ideal client, the problems and desires they have, and how what you offer is the obvious solution.
Together, we will create unique offerings tailored to your market. This includes defining your value proposition, pricing strategy, and packaging structure so you can stand out and captivate your ideal clients in a truly connected way.
Signature Brand Communication + Messaging
You’ll get laser-focused on exactly what to say and how to connect with potential clients and bring them along the customer journey. Within your Clear Business Growth Strategy and Plan, you also receive the following tailored branding communication tools and messaging:
Your Brand Tone of Voice Guide: personality, tone, values, beliefs and style. Your Journey Stories. Your Unique Brand Value Statement, Your Unique Points Of Difference and Your Offer Promise Statement
Your key messages to market and short core messages to sprinkle across your content so that you sound like you throughout the whole customer journey
Customer Journey Map Blueprint
The journey from someone who has never heard about you to an interested and curious follower to then becoming both a paying client and an avid referrer to you should be seamless… but often it’s fraught with confusion.
I’ll design your unique customer journey map, establishing an efficient pathway that leverages your personality (rather than suppressing it). You’ll receive a visually represented customer journey map, a clear marketing and sales flow structure and a step-by-step document to follow that isn’t manipulative or ‘salesy’ but human and uniquely you. This blueprint will streamline your marketing, sales and client onboarding process – saving you time and emotional energy and boosting your sales conversion rate.
Mention, Accountability & Support (from a Certified Coach)
With over a decade of experience helping clients know exactly what to do to grow their businesses, 10 years prior to that as an employee growing businesses, five years as a business lecturer, and as a certified coach, I’ve seen firsthand what works and what doesn’t.
I’ve had successes and failures and learnt a lot along the way. The unique way I work, however, is that I’m not giving you a cookie cutter ‘one-size-fits-all’ approach. Instead you’ll walk away with a tailored Clear Business Growth Strategy and Plan that’s designed to help you meet your revenue goals and work with more great-fit clients without burning out.
My approach is different because it’s grounded in my values, I genuinely want to see you succeed without burning out.
This proven system empowers you to move past any mental blocks you may have, reclaim your work-life balance, and experience the joy of running a business that flourishes without leaving the incredible human you already are in the shadows.
Are you ready to get a tailored-to-you strategy & plan to grow your business with clarity and confidence?
Are You Ready to Work With More Great-Fit Clients in a Sustainable Way?
Let’s work together with your very own tailored-to-you business growth strategy and plan. It’s time to have a clear pathway that takes you to your version of success.